Translation and localisation are often used as synonyms, but anyone ordering these services should understand the difference. Translation primarily conveys words from one language into another while preserving meaning and information. Localisation goes further: it adapts the content of your text to a particular market.
Translation
- We translate a text from one language into another.
- The main focus is linguistic accuracy.
- We ensure that the text is understandable in the target language.
Localisation
- We adapt the text, visual information and content so that they resonate with the target audience.
- We ensure that the content reflects the market’s cultural and social norms and values.
- We translate the content so that it feels natural and familiar to the target market.
Why does this matter?
Localisation helps your brand build a deeper relationship with its audience by supporting cultural sensitivity and engagement in global markets.
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